Plan Your Event -Structure Your Description
Introduce Your Event
Add an introductory 2-3 sentences at the beginning of your summary. Start with an overview of your event and how it will benefit students. Do not ask questions or “pitch” students here — instead, focus on the problem your course is solving in a positive and inspiring tone. Do not make claims such as “The best course on the subject!” or “Only I can show you how!” or “I’ll diagnose and prescribe a remedy!”
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One-Sentence Summary
After your introduction, add one single-sentence that contains an action verb, the subject of the course, and context of the course subject (do not repeat the title of your course, or make claims such as “The best course on the subject!” or “100% satisfied or your money back”).
For example:
Good: “Master Positivity Quickly Using the Mindful Memory Method”
Good: “Learn and Master the Most Popular Positivity Systems in this Comprehensive Class”
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Bullet Points
Add a short list of bullet points underneath the heading. If a student is scanning your class, including this short list will help them take in the most important benefits your course provides, and what makes it unique. Your bullets work best when structured as short phrases that start with an action verb (e.g. Learn, Recognize, Build, Find).
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Expansion For Those Who Wish To Read On
Most event descriptions have the highest word count in this section. Expand upon the bullet points you included above. What benefits your course offers, what skills you teach, any course metrics (e.g. # of exercises, projects, meditations, etc.) you want to include.
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As far as the tone and character of your description, try not to overload your students with too many details too fast, and stay friendly and approachable. Stick with small paragraphs of 2-3 sentences each.
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Tie It Up
At the end, include a conclusion which tells the student what they will walk away from the course with.
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Here’s an Event Description example:
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